My name is Lubov Svejentseva. I am a marketing specialist with almost ten years of experience in promoting fintech companies. In my new free e-book, I set out to share this experience and look at the most successful practices for promoting in the fintech market.
This book, focused on practical advice, is perfect for anyone who wants to succeed in the challenging world of fintech.
I believe that my book will be useful both for aspiring marketing specialists who want to learn how to promote financial services and for company executives who need to get an overview of promotion strategies.
It took me over two years to write this guide; I tried to fill it with as much practical experience as possible without using boring theory. I wrote the book in my spare time; it helped me systematize my knowledge. I hope you will enjoy the read.
Fintech is an industry where companies use new financial technologies and solutions to compete with traditional financial institutions for customers' hearts and money. Often, these are tech start-ups and companies that use fintech tools to improve their services.
This is a fast-growing niche with intense competition, so it is impossible to be successful in this market without taking marketing seriously..
Liubov is Head of the Marketing Department at Payeer, an international e-wallet. She is responsible for the company’s development in the B2B and B2C sectors.
Liubov Svezhentseva is the head of the Marketing Department at Payeer, an international e-wallet
Liubov Svezhentseva. Carriera e vita di un marketer professionista
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